A tag made for poodles. Inspired by one.

The Poodle Dog Tag is a wearable tribute to one of the most beloved dog breeds in the world - and the breed closest to the heart of By Bruno Amsterdam. Bruno, our red poodle and brand muse, inspired every detail of this design.

Part of The Dog Stories collection, this tag is for poodle owners who believe their dog deserves accessories as refined and expressive as they are.

Each tag is handcrafted in Lyon, France by a skilled artisan using high-quality polymer clay - finished with a water-based gloss and hand-personalised with your dog's name in your choice of gold or silver lettering. No two tags are exactly alike.

Features:

• Handcrafted in France from durable, lightweight polymer clay
• Water-based gloss finish for a smooth, refined look
• Personalised with your dog's name or initials by hand
• Available in gold or silver lettering
• Secure attachment with jump ring and spring ring
• Lightweight and comfortable for everyday wear

Personalisation:

• Enter your dog's name or initials at checkout
• Choose gold or silver lettering
• Production time: 2–3 weeks

Sizing:

Available in S and M - please refer to the size chart in the product images to find the perfect fit for your dog.
Not sure which size to choose? Contact us and we'll help.

Care Instructions:

• Remove before swimming in the sea or pool
• Clean gently with a soft damp cloth
• Never use alcohol, chemical cleaners or acetone
• Avoid extreme temperatures and direct sunlight
• Handle with care to preserve the handmade finish

As each tag is handcrafted and personalised by hand, every piece is unique and may vary slightly in appearance. Colours may look slightly different depending on your screen.